Ultimate Package ($25,000)

Total Hours: ~270 hours.
Delivery time: 4-5 weeks

Step 1: Consultation & Research (40 hours)

• Project Manager: Initial consultation (2 hours).

• Brand Strategists: Develop a detailed creative brief, including target audience analysis and brand positioning (15 hours).

• Researchers/Data Analysts: Conduct comprehensive market research, competitive analysis, and trend studies (15 hours).

• Behavioral Scientists/Psychologists: Analyze emotional and psychological factors influencing the audience’s perception of logos (8 hours).
  

Step 2: Concept Development (4 Teams, Approx 65 hours total)

• Project Manager: Second consultation (1-2 hours).

• Graphic Designers, Art Directors, Typography Experts, Color Consultants:

  Each team creates their own logo preliminary designs based on insights from behavioral scientists, psychologists, and data analysts (Approx 15 hours per team).

Step 3: Testing & Refinement (45 hours)

• Behavioral Scientists/Psychologists: Test all four concepts for emotional resonance and audience appeal (15 hours).

• UX/UI Designers: Evaluate digital adaptability and usability across platforms (5 hours).

• Graphic Designers: Refine the chosen concept based on feedback from testing (25 hours).
  

Step 4: Check-in Stage (2 hours+)

• Client receives all 4 designs with detailed reports documenting the research and design process, reasoning behind key decisions, and results from testing each design.

• Client gets on a video call with the Project Manager to decide which team design to proceed with (2 hours+) and discuss any amendments, changes, and personalization they would like.
  

Step 5: Final Design & Production (80 hours)

• Graphic Designers: Winning team Refines the chosen concept based on client feedback (25 hours).

• Illustrators: Add custom illustrations or iconography if needed (15 hours).

• Print Production Specialists: Ensure the logo works seamlessly in print formats (15 hours).

• Motion Designers: Create animated versions of the logo for multimedia use (15 hours).

• Legal Advisors/Trademark Specialists: Conduct trademark searches and register the logo (10 hours).
  

Client Communication:

• Video call communication and up to 4 rounds of revisions on the final logo (30 hours)

• Initial consultation (2 hours) and check in calls (2 x 2 hours)

• Additional Revisions @ $50/hour

Premium Package ($15,000)

Total Hours: ~160 hours.
Delivery time: 3-4 weeks

Step 1: Consultation & Research (25 hours)

• Project Manager: Initial consultation (1.5 hours).

• Brand Strategists: Develop a focused creative brief, including target audience analysis and brand positioning (10 hours).

• Researchers/Data Analysts: Conduct thorough market research and competitive analysis (8 hours).

• Behavioral Scientists/Psychologists: Provide detailed insights into audience behavior (6 hours).

Step 2: Concept Development (3 Teams, Approx 39 hours total)

• Graphic Designers, Art Directors, Typography Experts, Color Consultants:

  Each team creates their own logo preliminary designs based on insights from behavioral scientists and data analysts (Approx 13 hours per team).

Step 3: Testing & Refinement (30 hours)

• Behavioral Scientists/Psychologists/Researchers: Test the three concepts for emotional impact (10 hours).

• Graphic Designers: Refine the chosen concept based on feedback from testing (20 hours).

Step 4: Check-in Stage (1.5 hours)

• Client receives all 3 designs with detailed reports documenting the research and design process and reasoning behind key decisions, as well as the results from testing each design.

• Client gets on call with Project Manager to decide which team design to proceed with (1.5 hours) and discuss any amendments, changes, and personalization they would like.

Step 5: Final Design & Production (43 hours)

• Graphic Designers: Winning team Refines the chosen concept based on client feedback (20 hours).

• Illustrators: Add simple custom elements if needed (10 hours).

• Print Production Specialists: Ensure the logo works seamlessly in print formats (10 hours).

• Legal Advisors/Trademark Specialists: Conduct trademark checks (3 hours).

Client Communication:

• Video call communication and up to 3 rounds of revisions on the final logo (20 hours)

• Initial consultation (2 hours) and check in call (2 hours)

• Additional Revisions @ $50/hour

3. Growth Package ($8,500)

Total Hours: ~75 hours
Delivery Time: 2-3 weeks

Step 1: Consultation & Research (5 hours)

• Project Manager: Initial consultation (1 hour).

• Brand Strategists + Researchers: Simplified creative brief and market analysis (2 hours).

• Behavioral Scientists + Psychologists: audience insights (2 hours).

Step 2: Concept Development (33 hours)

• 3 Teams (Designers + Art Directors): 11 hours per team to create 3 distinct concepts based on insights from brand strategists, researchers and behavioural scientists.

Step 3: Testing & Refinement (15 hours)

• Researcher: Testing of 3 concepts (10 hours).

• Graphic Designers: Refine chosen concept (5 hours).

Step 4: Check-in Stage (1 hour)

• Client receives 2 designs with summarized research notes.

• 1-hour call to select a design and request minor changes.

Step 5: Final Design & Production (20 hours)

• Graphic Designers: Final refinements (10 hours).

• Print Specialist: Basic print optimization

• Client Communication: up to 2 revision rounds (10 hours)

• Additional Revisions @ $50/hour

3. Lean Growth Package ($6,500)

Total Hours: ~60 hours
Delivery Time: 2 weeks

Step 1: Consultation & Research (15 hours)

• Brand Strategists + Researchers: Simplified creative brief and market analysis (2 hours).

• Behavioral Scientists + Psychologists: audience insights (2 hours).

Step 2: Concept Development (33 hours)

• 3 Teams (Designers + Art Directors): 11 hours per team to create 3 distinct concepts based on insights from brand strategists, researchers and behavioural scientists.

Step 3: Testing & Refinement (15 hours)

• Researcher: Testing of 3 concepts (10 hours).

• Graphic Designers: Refine chosen concept (5 hours).

Step 5: Final Design & Production (5 hours)

• Graphic Designers: Final refinements (5 hours).

• Print Specialist: Basic print optimization

• Revisions @ $50/hour

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.